Ora

Brand Identity Development

Logo, naming, tagline, brand language and art direction

Ora came to WLE with a simple business idea; an online marketplace providing customers with custom gift boxes with drop-shippability. With a penchant for only the highest of quality, artisanal and locally sourced gifts, Ora sought a fitting name, brand identity, and photography to support. 

Manifesto:

Our least favorite gifts feel less like symbols of gratitude and more like obligatory presents. Socks. Chocolates. A gift card. We’ve all been there. It takes time to discover the perfect gift and turn your sentiments into something tangible. At Ora, gifting is our love language and we’ve curated a studio of artisanal objects that are beautiful and functional works of art. Consciously collected from small businesses in the USA, every treasure is personal and keepsake because gifts worth giving should be.

Ora — the art of gifting.

Artist Collaborators:

Creative Dir + Photography: Letitia Smith

Graphic Designer: Britt Warren

Art Direction, Brand Language, Naming: Chelsey Korman