Dehy
Brand Identity Expansion
Photography, Art direction, Brand Language, Video Production
DEHY craft dried fruit garnishes for cocktails; providing products for bars, restaurants, hotels and retail. With the initial Logo and brand mark developed by a local agency, Ptarmak, DEHY came to WLE seeking brand expansion and content development. Working with our team and some of our favorite third party vendors, we developed visual identity, brand language: story and taglines, a catalog of brand images, an extended color palette, typography rules and video production.
Brand Story
It all began at a bar, as most good stories do. A bartender noticed the mounds of sliced fruit being thrown out daily and the few that made it to a cocktail were sub par — the sight of a lifeless orange slouched over a drink’s rim all too familiar. DEHY wasn’t written in the stars but it was scribbled on a napkin and to mixologists and cocktail connoisseurs, well, that’s pretty much the same thing. At DEHY, we don’t just make artful, dehydrated garnishes to decorate your refreshments. We make the experience of a great cocktail attainable, sustainable and downright good-looking because we — the bartender, the drinker and said orange — deserve better from and for our spirits. We aren’t pretentious and we don’t think a good — no, great — cocktail has to be either. We simply uphold the virtue of a cocktail for gathering’s sake.
Photography: Letitia Smith
Brand Language, Art Direction: Chelsey Korman
Logo: Ptarmak